In the next 10 years, the trend of development has changed

Notes Hero

·March 15, 2025 16:10

We cannot change the cycle, but we must be aware of these trends.

Content source: Part 8 of Drucker's "The Practice of Management".

The 8872nd in-depth article: 8507 words | 25 minutes to read

Note Lord said:

Only by following the trend can we achieve twice the result with half the effort.

Especially for entrepreneurs, don't look at cycles, but at trends.

This year, as the conclusion of the 14th Five Year Plan and a key milestone in the planning of the 15th Five Year Plan, the just concluded Two Sessions passed a series of important resolutions covering areas such as economy, science and technology, people's livelihood, and the rule of law.

From these resolutions, we can see the direction of the country, and there are also many opportunities for trends hidden within them.

Throughout the development of enterprises, many successful entrepreneurs have set future goals early on.

As Drucker said, setting goals is to determine what actions should be taken today in order to achieve results tomorrow, based on expectations for the future.

Therefore, in order to achieve our goals, we must take action to shape the future, weigh today's means and future outcomes, and strike a balance between the near future and the distant future.

In today's article, we will use the analytical model in Chapter 8 of Drucker's "The Practice of Management" titled "Today's Decisions, Tomorrow's Results" to find our own opportunities from these trends.

Whether it is a national resolution or a business decision, in most cases it takes many years to truly take effect, and even more so, many years before there can be real output.

So, entrepreneurs have no choice but to predict future development and try to shape the future, striking a balance between short-term and long-term goals.

To do these two things well is far beyond the ability of ordinary people, but although lacking the guidance of heaven, the leaders of enterprises must not underestimate these difficult responsibilities and must do their best to fulfill their duties.

Predicting developments in 5, 10, or 15 years is usually just a guess. But guessing based on systematic knowledge is different from relying solely on intuition, and there is still a difference between guessing based on rational evaluation and guessing like gambling.

1、 Get rid of dependence on economic cycles

Any enterprise exists in a large economic environment, so when planning for the future, it is necessary to pay attention to changes in overall operating conditions.

However, what the top leaders of enterprises need is not just the business environment prediction in the minds of ordinary people, that is, attempting to predict tomorrow's weather or interpret the business environment in three to five years, or even 10 years.

The top leaders of enterprises need tools that allow them to think and plan freely without being constrained by economic cycles.

At first glance, this seems to be a paradoxical and self contradictory statement. The economic cycle is certainly an important factor. Whether a decision is implemented during a prosperous period or a depressed period will have different impacts on its effectiveness and success.

The uniform advice of economists to invest capital during the trough of economic recession and suppress expansion and new investments during the peak of economic prosperity seems to be just the most basic common sense.

In fact, this suggestion is not more useful and effective than buying at a low price and selling at a high price. Although this suggestion is good, how should it be implemented? Who knows which stage of the economic cycle we are currently in?

However, the average accuracy of economists in the past was not very good, and the probability of success for business people was not much better (remember in 1944-1945, everyone predicted that the post-war economy would begin to decline). Even though this suggestion is good, utilizing the economic cycle is still an impractical suggestion.

If business people could really follow this suggestion, there would never have been an economic boom or recession from the beginning. The reason why the economy experiences polarized fluctuations is precisely because, from a psychological perspective, this suggestion is simply not feasible.

In times of economic prosperity, almost everyone believes that this can broaden the horizon without any restrictions. However, when the economy falls to the bottom, everyone believes that this round of economic prosperity can never be restored and will continue to decline or remain at the bottom forever, unable to turn over.

If we keep thinking around the economic cycle, we will be manipulated by this mentality, and no matter how good the original intention is or how clever the economist's analysis is, we will make wrong decisions because of it.

So, how should business leaders make plans for the next 5, 10, or even 20 years?

Drucker provided three tools, believing that regardless of the current economic situation, businesses need to use these tools to plan for the next 3 or 7 years.

Let's talk one by one.

2、 Be prepared for the worst

Firstly, we can assume that the economy will always fluctuate without attempting to speculate on which stage of the economic cycle the current economy is in.

In other words, by analyzing past experiences, identify the worst possible or most likely serious setbacks that may be encountered, and use them to test current business decisions.

In this way, business decisions do not have to be constrained by speculation about the economic cycle.

This method cannot tell us whether a decision is right or wrong, but it can display the maximum and minimum cyclical risks involved. Therefore, when evaluating the necessary minimum profit for a company, it is the most important predictive tool.

This analysis strategy is undoubtedly the most proficient used by Huawei in China.

In 2000, Huawei's annual sales reached 22 billion yuan, with a profit of 2.9 billion yuan, ranking first among the top 100 electronic companies in China, and its performance was excellent. In 2001, Ren Zhengfei delivered the famous speech "Huawei's Winter".

At that time, many people did not believe it. In 2002, Huawei really ushered in a "winter". Ren Zhengfei claimed to have been depressed at that time, crying and waking up in the middle of the night, and even sold Huawei Electric to cope with the crisis.

Since then, crisis awareness has been ingrained in Huawei's DNA. So after being included in the "Entity List" by the United States in 2019 and being choked by chips, Huawei unveiled its spare tire plan, and the HiSilicon chip, which had been developed for many years, turned positive overnight.

It is precisely this sense of crisis that enables Huawei to resolve crises with minimal losses in the face of repeated crises.

3、 Basic element analysis

The second tool is relatively difficult to master, but has greater effectiveness.

This tool makes decisions based on events that may have a significant impact on the future economy, focusing on past events that have already occurred and have no economic significance, rather than predicting the future; Attempting to identify the fundamental factors that affect the economic environment, without speculating about the future economic environment.

Drucker once mentioned a case where a company decided to switch to becoming a manufacturer of fuse boxes and circuit breakers after World War II.

This decision is based on the fundamental factors that affect economic development - from 1937 to 1943, there was a growing trend of new families and changes in population structure in the United States.

By 1943, it was evident that the demographic trend in the United States had undergone a fundamental change, even if the conclusions of demographic experts were correct - they predicted that high birth rates were a short-lived phenomenon during wartime and would decline after the war (this was the most unfounded and hasty speculation in history, and still could not change the fact that the new family formation rate had risen sharply from its low point in 1937, far exceeding the numbers during the Depression).

Even though the formation rate of new families and the birth rate declined again after the war, these new families still need houses to live in.

In addition, the real estate market has been stagnant for nearly 20 years, so there is an astonishing demand for residential properties. The conclusion that can be drawn from this is that unless the United States is defeated, the post-war construction industry is bound to be very prosperous.

If there were a severe economic depression in the United States after World War II, the housing construction plan would be led by the government. In fact, both population trends and housing supply and demand indicate that building housing will inevitably become an important policy for the government to combat economic recession.

If the post-war US economy had become increasingly prosperous, and this was indeed the case later on, then the real estate market would have developed even more vigorously, and private housing would have been built in large numbers. In other words, regardless of whether the post-war economic situation is good or bad, residential construction will thrive.

Enterprises decide whether to enter a new industry based on the analysis of trends that have already occurred and are expected to affect future economic development. Therefore, even when making long-term plans, business operators can still confidently say that they are not actually predicting the future.

Of course, population structure is just one of the fundamental elements. During the period just after World War II, population structure may have been the main factor affecting the economic development of the United States, but at other times, population structure may have been a secondary or even unrelated factor.

However, the basic method still applies universally: identify past non economic events that have affected the economic environment, and then make future decisions based on them.

For example, the silver haired economy and aging that everyone has been discussing in the past two years are actually changes in population structure.

So, what trends and business opportunities will arise under such demographic changes?

1. Background Overview

In October last year, the Ministry of Civil Affairs and the National Aging Office released the "2023 National Aging Development Bulletin". According to the announcement, as of the end of 2023, there will be 296 million elderly people aged 60 and above in China, accounting for 21.1% of the total population; There are 216 million elderly people aged 65 and above, accounting for 15.4% of the total population.

This is the real background of the silver economy.

2. Impact on traditional consumer industries

① Six new characteristics of elderly consumption

Money in your pocket: By 2025, China's population aged 60 and above will reach 300 million, the pension scale will exceed 10 trillion yuan, and disposable income will increase by 60% compared to ten years ago.

Spending money more freely: The proportion of elderly people with a bachelor's degree or above has increased from 5% in 2010 to 18% in 2023, and they are more willing to pay for a quality of life.

Health ranks first: According to data from a certain e-commerce platform, the annual growth rate of the middle-aged and elderly nutrition and health care category exceeds 40%, and the sales of smart blood pressure monitors have tripled in three years.

Spiritual abundance: The number of applicants for senior universities has increased by an average of 25% annually, with 60+users on tourism platforms traveling 3.2 times per year, and per capita consumption exceeding 10000 yuan.

Numbers do not fall behind: WeChat has over 120 million silver haired users, with a mobile payment usage rate of 78%, and an annual growth rate of over 300% for online consultation users.

Exclusive customization: The number of orders for customized elderly clothing services has increased by 120% annually, and the demand for aging friendly renovations covers over 30% of old residential areas.

② How can traditional industries adapt to this trend?

Firstly, the retail industry

Product upgrade: such as launching sugar free foods, sleep aid mattresses, smart medication boxes, and other anti-aging products.

Scenario reconstruction: For example, optimizing supermarket routes and adding reading glasses to shelves to facilitate elderly users to see labels clearly.

Service innovation: For example, Suning has launched the "Silver Age Classroom" and 2000 stores provide mobile teaching services.

Channel sinking: Develop online shopping platforms and apps suitable for the elderly, and provide home delivery services. For example, JD Home has launched a senior version, with a popular consumption model of "mobile ordering and delivery within hours" among the elderly.

Secondly, the tourism industry

Health and wellness routes: such as designing hot spring therapy and traditional Chinese medicine wellness routes.

Quality service: For example, Ctrip's "Parents' Safe Travel" program emphasizes safety and service.

Intelligent empowerment: For example, the AR scenic spot guide launched by Fliggy enhances the travel convenience for elderly tourists.

Thirdly, the entertainment industry

Cultural consumption: Launch cultural performances, art training and other activities suitable for the elderly.

Education market: Develop senior universities and launch interest classes covering fields such as art, technology, and health.

Digital Entertainment: Create digital entertainment content suitable for the elderly, such as the Candy Bean Square Dance App, which has over 80 million users and over 12 million daily active users.

3. Opportunities brought to the industrial sector

① A nursing home that regards people as human beings

In China, some nursing homes provide "seat belts" for the elderly and tie them to chairs or beds in order to "manage" them well.

Why? Afraid of the elderly falling off chairs during the day and rolling off beds at night, afraid of danger. It sounds kind, but this is not 'treating the elderly as human'.

The elderly are old, but not foolish. They have thoughts and emotions, tie people to bed, restrict freedom, are you willing?

In Japanese nursing homes, elderly people cannot be "restrained". There is a saying in Japanese nursing homes: constraints are meant to be lifted. Unable to submit a plan to release constraints means that constraints cannot be implemented.

In addition, some nursing homes in China also treat them differently. If you have children, take good care of them and be afraid that they will cause trouble. Without children, it's really unfortunate because there are no consequences.

But in Japan, every elderly person has a guardian. No children, arranged by the government. Guardians will regularly visit the elderly, and major matters need to be discussed with them. This is seeing people as human beings. This is the direction of human social evolution.

② Insight into the needs of the elderly and strive for excellence

The trend of aging can be seen by everyone, but the trend itself is not worth it. After seeing the trend, one must have a profound insight into customer needs.

Zhang Jingkang, founder of Zuilijian, said: Elderly people are not a sinking market with poor consumption power. The elderly are a differentiated market with unique demands.

He said so and did so.

Foot Health conducts research on the shoes of the elderly and also studies their feet. Go to parks, markets, supermarkets, and even home visits to test the feet of thousands of elderly people and identify their unique shoe wearing issues.

What's the problem? Squeezing, grinding, and slipping. But just discovering problems is not enough, there must be a solution.

Analyze the foot shape data of the elderly from seven dimensions and solve the problem.

Elderly shoes need to be designed with a separate shoe last that is wider than regular shoes and has a wider toe to fit properly, thus developing more professional and comfortable elderly shoes.

The heel of the shoe is designed with a U-shaped heel, and the back of the insole is flipped up. The sponge covers the heel to prevent abrasion. The arch of the foot has a 'arch support', which disperses pressure, makes walking less tiring, and also prevents sprains.

Young people's shoes are cool but unstable, while the soles of elderly people's shoes need to be large to be stable. The toe has a collision resistant head to prevent tripping. Choose a shoe sole material that is non slip and cannot lock up, otherwise it will also cause a fall.

This is not about studying shoes and their needs, but about studying the physiological structure, living scenarios, behavioral data, and daily habits of the elderly. This is the pinnacle of research and product development.

③ Business towards goodness, making the sunset more beautiful

In the future, there may be 300 million elderly people in China, and some say that over one-third of the population are elderly. From the perspective of the elderly, what do they want? What do people born in the 1970s and 1980s want when they get old?

The elderly want not to be lonely, disconnected, or left behind spiritually. This depends on the principle of 'business for good'.

We should not only consider how to make money when entering the silver economy, but also approach the lives of the elderly infinitely, putting ourselves in their shoes to think about how to meet their needs.

Many people think of "silver economy" and think of elderly care real estate, building houses and nursing homes. That's right, but I didn't think deeply about it.

The elderly are segmented and their needs are also stratified. The "former silver haired generation" and "energetic silver haired generation" aged 50 to 70 may not want nursing homes, but rather to maintain health and vitality.

There is a set of data:

Elderly people buy sports equipment four times a year, while aunties from Beijing and Shanghai travel three times a year. Enrollment in senior universities is four times higher than enrollment, and there are nearly 100000 educational institutions for the elderly. Older people travel, attend university, start businesses, and remarry.

Elderly people aged 70 to 80 with minor health problems require professional wearable devices and mild care.

80 to 90 years old, with poor health and frequent illnesses, require professional medical resources.

Over the age of 90, one may experience a "centenarian" life, with some falling ill and passing away, while others may end up dead. They need end-of-life care, a comfort. Someone needs to tell them how to bid farewell to this world elegantly.

The aging population has arrived, with different demands and opportunities. What are the chances?

A market exceeding 20 trillion yuan.

This means that more professional business forces need to join. We still have a lot to think about and improve.

For example, is there a "senior version of idle fish"? Is there an exclusive social platform for the elderly? Are there any elderly people interested in learning platforms? Can commercial centers be adapted to aging and become the preferred choice for elderly gatherings?

4、 Basic element analysis

Although basic element analysis is the best tool we have at hand, there is still a long way to go before perfection. Because we cannot guarantee that anything will definitely happen in the future.

Even if what is bound to happen does happen, we still cannot estimate the time when it will happen.

Therefore, we must not use the fundamental element analysis method alone. We also need a third tool to reduce predictive risk for testing: trend analysis, which is also a commonly used method today.

Fundamental element analysis attempts to explore why future events will occur, while trend analysis asks questions about the likelihood and speed of their occurrence.

The assumption underlying trend analysis is economic phenomena. For example, household electricity usage or how much of every $1 household income is spent on life insurance is a long-term trend that does not change quickly or fluctuate unpredictably.

This trend may be disrupted by cyclical fluctuations, but after a long period of time, it will eventually return to its original trend. In the terminology of statisticians, a 'trend curve' would be a 'real curve' spanning 10, 15, or 20 years.

So, trend analysis is about identifying unique trends about the development of a company. With these trends, companies don't need to pay too much attention to short-term economic cycles when making long-term decisions.

After the end of the National People's Congress and the Chinese People's Political Consultative Conference, we can also see many trends, such as the emerging and future industries mentioned in the government work report:

1. Emerging and Future Industries

① Emerging industries

Commercial aerospace: promote the improvement of satellite Internet, rocket launch and other industrial chains. The market size will reach 658.2 billion yuan in 2023, focusing on the layout of Beijing "South Arrow North Star", Shanghai satellite manufacturing, Hainan launch site and other regions.

Low altitude economy: covering scenarios such as drone logistics, low altitude tourism, emergency rescue, etc., with a market size of 505.95 billion yuan in 2023 and expected to exceed one trillion yuan by 2026.

Policy support for safety supervision and large-scale development, such as piloting low altitude aircraft public safety control platforms in Guangdong, Hunan and other places.

Intelligent connected new energy vehicles: Deepen the application of autonomous driving and vehicle networking technology, with global sales exceeding 14 million vehicles by 2023, accounting for over 60% of China's total. The policy extends the reduction of purchase tax until 2027 and promotes the coverage of charging and swapping networks in 90% of counties.

New generation information technology: 5G large-scale application is accelerated, industrial Internet and computing resources are optimized and coordinated, and the goal is to build an internationally competitive digital industry cluster.

② Future industries

Biomanufacturing: With synthetic biology as the core, developing bio based materials to replace chemical raw materials, the market size is expected to reach 2 trillion yuan by 2033. Key breakthroughs will be made in strain construction and biorefinery technology, promoting applications in the fields of medicine and agriculture.

Quantum technology: Quantum technology is the forefront direction of today's technology field, covering multiple important branches such as quantum computing, quantum communication, and quantum measurement.

The report 'Quantum Technologies for State and Commerce: Current Status and Future' states that the global quantum communication market is expected to reach $20 billion by 2035, with the majority of the market share coming from devices and infrastructure.

Embodied intelligence: also known as humanoid robots, as it was first included in the government work report, it is enough to demonstrate its importance and development potential. At the technical level, the current focus is on breaking through core technologies such as joint control and sensor integration.

The quadruped robots and humanoid robots launched by Yushu Technology shone brightly on the Spring Festival Gala; Ubiquitous vigorously promotes humanoid robots in education, services, and other fields, allowing robots to enter schools, shopping malls, and other places.

6G communication: 6G is positioned as the technological foundation for low altitude economy and commercial aerospace. The government has proposed to "optimize computing power layout", "accelerate satellite communication research and development", and support the integration of air, space, earth, and sea networks. In the future, 6G communication will be widely applied in fields such as intelligent connected vehicles and drone logistics.

Brain computer interface and photon technology: Brain computer interface technology is dedicated to achieving direct communication between the brain and external devices.

Represented by QiangBrain Technology, they have achieved many results in the research and development of brain computer interface technology and product applications, launching a series of brain computer interface devices for medical rehabilitation, neuroscience research and other fields.

Photon chips in photon technology have advantages such as high speed and low energy consumption, and have broad application prospects in data centers, communications, and other fields.

18 tracks to change the global business landscape

In the fourth quarter of last year, McKinsey released a report titled 'The next big arena of competition'.

This report, spanning over 200 pages, provides a detailed analysis of the 18 tracks that are most likely to change the global business landscape in the future, and predicts that by 2040, these 18 tracks will generate revenues ranging from $290000 to $48 trillion, contributing 18-34% of global GDP growth.

① E-commerce

McKinsey predicts that by 2040, e-commerce's share of global retail revenue may reach 27% -38%, currently around 20%.

The growth point of the e-commerce industry lies in the market expansion in developing countries or the growth of new categories in developed countries, such as healthcare, jewelry, handicrafts, and other products with more emotional value.

Because they are easier to sell on social e-commerce through storytelling. From a global perspective, whether it is customer acquisition on e-commerce platforms or last mile delivery, there is a high probability of significant investment.

② Electric vehicles

Whether in passenger cars or commercial vehicles, the share of electric vehicles will continue to increase. McKinsey predicts that the proportion of electric vehicles in global passenger car sales will exceed 50% by 2040.

Breakthroughs in battery technology and innovations in intelligent algorithms will also be important influencing factors. Both electric vehicle companies and traditional car companies will increase their investment in research and development.

③ Cloud services

The world is becoming more interconnected, which places higher demands on storage and computing capabilities for businesses. New AI products require even more computing power.

According to McKinsey's analysis, the industry's revenue has a compound annual growth rate of 17% from 2005 to 2020, and is expected to grow at a similar or slightly slower rate in the coming decades.

④ Semiconductor

Semiconductors are the cornerstone of the digital world. The demand in many fields will drive the rapid growth of the semiconductor industry.

For example, computing and data storage, automotive, communication, and industrial electronics. McKinsey predicts that the semiconductor industry will continue to experience a compound annual growth rate of 6% -8% in the next decade.

⑤ AI software services

AI is developing too rapidly, and McKinsey has specifically listed it as a separate field. More and more people are using AI assistants. AI companies are also engaged in an arms race to build the most advanced foundational models and applications.

⑥ Digital Advertising

Digital advertising refers to providing advertising services through search, social networking, and media. From a global perspective, as the middle class who access the internet increases and each person spends more time online, the commercial value of digital advertising is continuously expanding.

The continuous advancement of algorithms has also improved the platform's ability to locate customers and track advertising costs. But between platforms, in order to compete for users' attention, it is necessary to increase investment and create content that can attract users the most.

⑦ Streaming Video

Due to the increasing investment in customer acquisition and content production, streaming platforms may need to find more profitable ways to innovate themselves.

A large number of developing countries may provide incremental revenue for streaming media content subscriptions and advertising.

McKinsey predicts that by 2040, the number of households subscribing to long video services may exceed 1 billion.

⑧ Share autonomous vehicle

With the implementation of autonomous driving technology, in the future, we may no longer need to buy cars. However, this future may be slower.

According to McKinsey's prediction, in 2040, shared autonomous vehicle may account for 25% to 51% of shared travel revenue.

⑨ Space

Whether you like it or not, our world may soon enter the era of space economy. Before SpaceX, the aviation industry was basically considered an industry that produced "disposable" luxury goods with extremely high costs.

Nowadays, even heavy rockets can be classified as "recyclable". Until achieving "flight like" like an airplane.

⑩ Network Security

According to McKinsey data, in 2020, the direct economic losses caused by cybercrime were approximately $950 billion, and indirect losses could reach $4-6 trillion. But as the magic grows taller, more and more companies are beginning to pay attention to cybersecurity, increase investment, and increase cybersecurity spending.

⑪ Battery

Batteries have made breakthrough progress in technology. In the past few decades, the energy density (energy to weight ratio) of batteries has increased to approximately three times its previous level. The global energy transition has driven the demand for batteries.

For example, the development of electric vehicles, energy storage, and the sustained growth of consumer electronics products. According to McKinsey's prediction, by 2040, the share of electric vehicles in the entire battery market may exceed 80%.

⑫ Electronic games

McKinsey predicts that by 2030, 40% of the global population may become video game players. The new modes of mobile and cloud gaming have made the gaming process faster and simpler, driving significant market growth.

Free online games are bringing a lot of revenue to game developers, and the expenses for 3A games are also increasing. The budget for 3A games released in 2025 has reached 200 million US dollars.

⑬ Robot

The robot twisted the yangko on stage and became the focus. AI is here, a perfect match. For robots, they have grown brains.

For AI, it has a body. So humanoid robots are now highly expected by the industry to become the "ultimate intelligent agents".

In the future, everyone may have a robot.

⑭ Industrial and Consumer Biotechnology

With breakthroughs in technologies such as gene editing, biotechnology will accelerate its application in fields such as agriculture, alternative proteins (artificial meat, eggs, milk, consumer products and services, biomaterials, etc.).

⑮ Modular architecture

Prefabricate various modules in the factory and assemble them on site. This production method can significantly improve the efficiency of building production. From a global perspective, there are still many issues of housing shortage and high housing prices.

Although modular buildings have been widely used in some high labor cost places in Japan and Northern Europe, their global popularity is still relatively low.

⑯ Nuclear fission power generation

Safer and smaller modular reactors bring possibilities for supplementing renewable energy. At the 2023 United Nations Climate Change Conference, over 20 countries pledged to double their nuclear energy production by 2050.

⑰ Air traffic

Electric vertical takeoff and landing aircraft and delivery drones will be significant technological changes in this field. At present, there are early signs of future growth. However, it still depends on the regulatory and certification progress of each country.

⑱ Medications for treating obesity and related conditions

According to the report 'World Obesity Atlas' It is estimated that the prevalence of obesity may increase from 15% in 2020 to 24% in 2035. So, if there are truly safe and reliable weight loss products available, there is a high probability that they will yield huge profits.

In summary, trend analysis is very important as it can be used to test the results of fundamental element analysis, but it cannot be used alone to avoid blindly relying on past experience.

conclusion

The true security guarantee for enterprises is the future managers.

Even with these improved methods, future decisions are still just expectations and there is a high possibility of guessing incorrectly. Therefore, any business decision must be prepared in advance for changes, adjustments, or remedies.

For every business decision, managers must make sufficient preparations in advance and strive to create the expected future as much as possible.

Otherwise, even if the technology for predicting the future is sophisticated, business decisions will only be wishful thinking, and like all decisions made based on long-term forecasts, will inevitably lead to an inevitable outcome.

Specifically, today's managers must systematically prepare for tomorrow's managers.

Tomorrow's managers can adjust today's decisions to adapt to tomorrow's environment, transform rational speculation into solid achievements, and make tomorrow's environment more suitable for the decisions made today.

reference material:

1. "The Practice of Management" by Drucker;

2. 297 million Chinese, Old, Notekeeper;

3. "2025, Silver Hair Economy, Top Ten Opportunities", Notes Hero;

4. McKinsey Report: 18 Trendy Industries for the Future ", Liu Run.

*The article is the author's independent viewpoint and does not represent the position of note taking hero.

This article is from the WeChat official account "Noteman" (ID: Notesman). The author: Qi, 36 Krypton has been authorized to release it.

The viewpoint of this article only represents the author himself, and the 36Kr platform only provides information storage space services.

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