100 Words Forward to 2025 Beauty Chapter (51-60): Algorithmic Beauty, Close fitting Sunscreen, and Back to School Beauty

100 Words Forward to 2025 Beauty Chapter (51-60): Algorithmic Beauty, Close fitting Sunscreen, and Back to School Beauty

Brand Ape

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2025-02-13

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  The core value of a product manager is the ability to accurately identify and meet user needs, translate user needs into product features, coordinate resources to drive implementation, and create business value

During the Spring Festival, it is also the time when VML Intelligence's "Future Trends 100" is released. The report is divided into 10 sections, with 100 forward-looking keywords as the backbone and thousands of innovative cases as the wings, making it one of the most valuable trend prediction reports worldwide every year. Brand Ape takes the lead in translation, let's slowly enjoy these 100 exciting futures one by one.

Today, let's explore the endless charm and possibilities of the "Beauty" section together!

Chapter 6: Beauty

10 keywords in the "Beauty" section: 51. "Beauty and Entertainment" 52. "Algorithmic Beauty" 53. "Beauty Hotel" 54. "Work Resort" 55. "Skin based Sunscreen" 56. "Modern Masculinity" 57. "Exquisite Fragrance" 58. "Back to School Beauty" 59. "Super Spa" 60. "Scalp Health".

51. Beauty entertainment: Beauty brands evolve into entertainment companies

Beyond just selling products, beauty brands now aim to entertain customers through immersive experiences, engaging content, fun designs, and unexpected collaborations.

According to Ancella Thomas Evans, International Marketing Director, Elf Cosmetics now sees itself as "more like an entertainment company" rather than a traditional beauty brand.

In October 2024, Elf released Get Ready with Music, a 13 track album that invited artists from around the world to celebrate self-expression by blending beauty and music.

In February 2024, the brand also launched one of the first beauty shopping apps for Apple Vision Pro. Chief Digital Officer Ekta Chopra explained, "No matter where they are, meeting and entertaining our community is crucial

The Your Best Elf application provides users with a fun environment where they can explore 3D Elf products, as well as activities such as guided meditation, stretching exercises, and interactive digital drawing games.

Similarly, NYX Professional Makeup positions itself as an entertainment brand through its collaboration with celebrity chef Gordon Ramsay and his daughter Holly. They jointly created a cake recipe to support the launch of the brand Buttermelt Blush, using ingredients from the product to uniquely link beauty and food. What attracted me to this collaboration was the opportunity to entertain global audiences in a fun and unexpected way, "Ramsay said.

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Korean beauty brand 3CE has partnered with Chinese designer brand SMFK to launch a new 2025 New Year capsule series.

This collaboration seamlessly blends 3CE's trendy colors with SMFK's avant-garde street style, resulting in a range of interesting co branded cosmetic packaging and practical accessories including bags and earmuffs.

We aim to become a more entertaining part of consumers' daily lives, "Cory Han, Senior Manager of Brand Communications at 3CE, told VML Intelligence. By intertwining beauty and fashion, 3CE is transforming the shopping experience into a captivating journey that inspires customer happiness and creativity.

Innovation opportunities

By combining beauty and entertainment, brands are deepening customer engagement, creating unforgettable experiences beyond products, and setting new standards for consumer brand interaction.

52. Algorithmic Beauty: Are AI generated humans disrupting the future of beauty?

Over the years, women and leading brands have continuously subverted traditional beauty concepts and expanded the definition of beauty.

Nowadays, artificial intelligence (AI) creators are exploring the possibilities of the next generation of beauty, attempting to redefine the boundaries of beauty.

In the summer of 2024, the Electronic Art House in Basel, Switzerland held a virtual beauty exhibition that explored how technology intertwines with human identity and reshapes the definition of beauty. The participating artists include Daniel Sannwald, who is known for his AI distorted portraits.

Celebrities and models have also started using AI digital twins for commercial activities, driving the rise of AI agencies such as The Clueless and The Diigitals.

Although most virtual models still resemble humans, The Diigitals' portfolio includes Galaxia - an extraordinary character who once again challenges the boundaries of beauty by transcending human form.

From a more traditional perspective, the first Miss AI competition launched in the spring of 2024 has also attracted widespread attention. The evaluation criteria for the competition are divided into three aspects: firstly, beauty. Participants are evaluated based on the classic standards of beauty pageants, including appearance, demeanor, and unique answers to a series of questions, "explained the Miss AI official website; Next is technology, especially the innovative application of AI; Lastly, there is social influence. In the end, Moroccan AI influencer Kenza Layli was crowned champion in July, followed closely by Lalina from France and Olivia C from Portugal.

However, the perception of beauty by generative AI has also sparked controversy.

Dove's "The State of Beauty: Global Report" shows that by 2025, up to 90% of online content may be AI generated, and one-third of women feel pressure to change their appearance due to online content, even if they know it is fake or AI generated.

In April 2024, Dove became the first brand to publicly promise not to use AI to represent real bodies in advertising. This measure is consistent with the research findings of VML, which found that 74% of people worldwide are concerned about the impact of AI generated images on young people.

In May 2024, Absolut Vodka collaborated with creative studio Copy Lab to use AI technology to address biases and stereotypes in beauty and fashion content. Carl Axel Wahlstr ö m, founder of Copy Lab, said: "Research shows that 90% of AI generated content has underrepresentation issues. By responsibly applying technology, we can redefine beauty standards and promote diversity and inclusivity in the fashion industry. ”

Innovation opportunities

70% of millennials (and 65% of the global population) believe that AI tools will enable us to imagine the beauty of the future in more creative and progressive ways. Brands and AI creators have the opportunity to set the ideal standards for digital beauty for the next generation - making it more inclusive and diverse, and possibly even surpassing the limitations of human form. This is precisely where the next generation of digital beauty may stand out.

53. Beauty hotels: a new definition of high-end experience

Beauty destinations are integrating the service concept of luxury hotels, transforming traditional beauty salons into a comprehensive sensory experience. This trend is redefining the meaning of beauty care beyond functional services.

Take Kure Bazaar as an example. This brand, famous for its clean and pure nail polish formula, opened its first independent destination - La Maison Kure Bazaar in Paris in September 2024. This two-story space located on Saint Honor é Street covers an area of 2580 square feet, elevating hotel services to new heights. Founder Christian David said, 'I want to create a space that is not just a nail salon, but a' home '- a Kure Bazaar home centered around hotel services.'. ”He told VML Intelligence: 'This is a living space in the center of Paris, where everything revolves around hotel services.'. ”

The trend of integrating hotel services into beauty experiences coincides with the trend of luxury fashion brands opening comprehensive flagship stores. As we pointed out in the "Luxury Retail Palace" trend in our 2024 "Future 100" report, in 2023, brands such as Chanel, Tiffany, Gucci, Burberry, and Dior have opened spaces to enhance their "world building".

Today, beauty brands are also following this model.

At Kure Bazaar Maison, guests can not only enjoy nail and care services, but also taste essential oil cakes made by Chef Alain Ducasse's team, pastries by artisan baker G é rald Auvrez, and soaked cocktail made from medicinal plants and L'Arbre à Caf é coffee.

In terms of beauty experience, the brand provides personalized care for hands, feet, and nails, incorporating medicinal plants and floral elements. In addition, David plans to launch a "beauty care service that combines body and mind", including meditation nail art, philosophical nail art, and literary nail art. These services will combine philosophical discussions and literary reading to provide guests with a deeper experience.

David said, "My goal is to create a new hotel art: doing good with kindness. This space is designed to welcome every guest, like a good place to meet friends. Every piece of furniture is carefully selected, conveying joy while adhering to the brand's DNA - innovation and health. ”

At the same time, Toronto's "social beauty club" Majesty's Pleasure has also opened a new store in Flatiron, New York. Not only does this place offer a full range of beauty services and non-alcoholic cocktails, but it also has a bar and private event space where guests can enjoy nail art and grooming while tasting customized cocktails or hosting private events.

Innovation opportunities

Integrating hotel services into beauty treatments amplifies the time for rest and connection, turning the journey to a beauty home into a destination that promotes health on countless and deeper levels.

54. Another World Chrome: Makeup Artists Explore Future Metal Aesthetics

Makeup artists are redefining the boundaries of beauty through oversized, inverted, and bold metallic aesthetics.

At the recent fashion show, they used a shiny chrome palette to create rebellious and dreamy futuristic looks for the models.

At London Fashion Week in September 2024, Asian American designer Chet Lo designed inverted silver acrylic nails for his 2025 Spring/Summer collection. These nails look strange at first sight, as if nail polish is applied from back to front, but the inverted sharp nails not only have visual impact, but also have practicality.

Chet Lo is known for its modern sci-fi aesthetics. In the 2024 autumn/winter collection, makeup artist Isamaya FFrench applied chrome colored tears imitating molten metal on the model's nails, paired with clothing inspired by knight armor, including silver hand woven headpieces and lock armor like clothing, creating a futuristic warrior vibe.

Meanwhile, at the 2024 Paris Fashion Week, Japanese designer Junya Watanabe took the audience into another galaxy. Cyber like models walked onto the runway with robot makeup and super dilated pupils, as if they were messengers from outer space. This design complements the bold silver and monochrome pieces in Watanabe's Spring/Summer 2025 collection, creating a futuristic and otherworldly world.

At Loewe's Spring/Summer 2025 women's fashion show, makeup artist Pat McGrath designed thick golden eyebrows and bold silver wing eyes for the models. She used color blocks from the limited edition Luminous Legends: Mega Eye Shadow Palette, which was released in September 2024, to create an appearance with modern celestial colors, especially the tones called Golden Muse and Lunar Luxury. In an interview with Vogue, McGrath explained that Jonathan Anderson's creative direction is "modern haute couture," and her makeup is a perfect interpretation of this concept.

Innovation opportunities

The glossy and shimmering metallic appearance guides an extraordinary beauty, further creating a dialogue between technology, humanity, and the future.

55. "Skincare" Sunscreen: From Basic Protection to Multi functional Skincare Essential Products

Sunscreen products are evolving from basic needs during summer vacations to multifunctional daily skincare essentials.

With the increasing demand of consumers for skincare benefits, sun protection has become an indispensable part of daily skincare routines. As of January 2025, the # sunscreen hashtag on TikTok alone has reached 2.4 million views, demonstrating consumers' enthusiasm for innovation in this field. Sunscreen products that combine multiple effects such as brightening, bronzing, and pore reduction are becoming the new favorite in the market.

The demand for moisturizing and antioxidant properties drives brands to continuously invest in technological advancements. According to data from Fortune Business Insights, the global sunscreen product market is expected to grow from $14.9 billion in 2024 to $22.28 billion in 2032, demonstrating enormous growth potential. However, VML's data shows that currently only 24% of people use SPF products every day, which means there is still ample room for expansion in this category.

The lifestyle brand Pleasing of Harry Styles launched Solar Dew Mineral essence SPF 50+in July 2024, which added the cosmetic ingredient nicotinamide, claiming to reduce redness and black spots.

Shiseido, with its patented SynchroShield repair technology, provides stronger sun protection for outdoor swimmers.

The Airy Fit sunscreen stick launched by South Korean brand Kahi not only protects against UV rays, but also claims to brighten skin tone and improve wrinkles.

In an unexpected trend that concerns dermatologists, some Generation Z and Alpha consumers are strategically applying sunscreen to their facial areas to achieve natural contouring effects or cover acne. This phenomenon once again indicates that sunscreen care is gradually being seen as synonymous with beauty.

In addition, the thick cream is gradually being replaced by light and interesting gel and spray.

Sol de Janeiro's Rio Radiance SPF50 body spray sunscreen and Vacation's orange gel sunscreen are both popular for their lightweight texture and pleasant use experience.

Something You Mist facial spray, launched by British sunscreen start-up Beame, not only leaves no white traces, but also adds pressure reducing and mood enhancing ingredients. It is expected to be launched in 2025.

The innovation of sunscreen products is constantly breaking through traditional boundaries.

From adhesive sunscreen patches from South Korea (such as Amorepacific's IOPE) to ingestible sunscreen supplements, the market is embracing more possibilities. Cantabria Labs' Heliocare brand has launched 13 oral sunscreen products in the global market.

Brand Manager Cristina Redondo said, "As new clinical discoveries about oral improvement of skin condition continue to emerge, we are committed to evaluating these ingredients against our patented Fernblock ® The goal of combining technology is to develop more innovative products and supplement the treatment methods of dermatologists. ”

Innovation opportunities

As consumers redefine sunscreen as a year-round necessity, they are looking for multitasking products that offer a range of skincare, beauty, and sun protection benefits. Meanwhile, skincare brands can also embrace "sun protection" by adding SPF to their products.

56. Redefining Masculinity: What is the Future of Modern Masculinity?

The expectations for men are becoming unprecedentedly complex: they are required to be strong, mentally sound, financially stable, while also being emotionally approachable and displaying vulnerability.

This rapidly changing cultural landscape is redefining masculinity, and brands and consumers worldwide are actively participating in this dialogue.

In the Western market, there has been a profound cultural discussion surrounding the future of masculinity. Scott Galloway, a marketing professor at the Stern School of Business at New York University, proposed at the SHE Media Co Lab at SXSW that providing more excellent male mentors for young men will help shape healthier masculinity.

VML's data supports this view: 85% of people believe that society needs to provide more positive role models for men and boys. In 2024, public figures like Paul Mescal, Michael B Jordan, and Park Seo joon broke traditional male stereotypes and won widespread acclaim by showcasing vulnerability, discussing mental health, and embracing glamorous styles on the red carpet.

Brands are adjusting their communication strategies based on the constantly changing sensitivity of men.

Taking Gillette as an example, the company redefines masculinity by emphasizing male nurturing abilities. When launching Gillette Laboratories, Gillette invited British singer Tom Grennan to re record their iconic advertising song "The Best a Man Can Get", accompanied by new lyrics and videos, showcasing the image of men as fathers, caregivers, and caregivers.

Similarly, Unilever's grooming brand Dove Men's Care has launched the Whole Body Deo series, emphasizing the widespread demand for self-care among men, especially body odor management, promising to go beyond the armpits.

The male beauty trend in the Asian market: Globally, 78% of people believe that men now have more diverse aesthetic choices, and this trend is particularly evident in Asia. The acceptance of male beauty in the Asian market is higher, and the demand for male skincare and cosmetics is rapidly growing, thanks to the influence of celebrities and popular culture. Luxury beauty brand La Mer appointed Taiwanese singer and actor Jay Chou as its first male ambassador in April 2024, further driving this trend.

According to Euromonitor International, South Korean men spend a huge amount of money on skincare and are early adopters of male makeup. A survey by the National Bureau of Statistics of South Korea shows that nearly 80% of men engage in "appearance management" for confidence and satisfaction, while 70% do so to maintain social relationships.

In China, the men's skincare market is also growing rapidly. In November 2024, the "Luxury Business Observation" cited data stating that the Chinese men's cosmetics market was worth 20 billion yuan (2.8 billion US dollars) in 2023, of which the men's skincare market was estimated to reach 16.5 billion yuan (2.3 billion US dollars), a significant increase from 5.3 billion yuan (744 million US dollars) in 2017. The report points out that the increase in disposable income and the rise of "appearance anxiety" among single men in China are the main factors driving their interest in grooming, beauty, and makeup. In China, 76% of people believe that men's makeup is completely acceptable, while the global average is 62%.

Although the Asian market has a higher acceptance of male beauty, global consumers generally believe that men now face greater appearance pressure (72%). Meanwhile, 65% of men indicate that they are willing to purchase beauty products advertised for different genders as long as the product meets their needs. This provides an opportunity for brands to enhance their product supply.

Innovation opportunities

The conversation around masculinity has become more detailed, and men's aesthetic choices have become more diverse. Brands have the opportunity to support men through this evolution and enhance the supply of various masculine qualities.

57. Exquisite Fragrance: The New Wave of Luxury Smell Experience

Luxury fragrances are undergoing a revival, driven by the Z generation and the older Alpha generation. These young consumers are not only willing to splurge on their unique olfactory experience, but also regard perfume as a way of identity symbol and self-expression.

As 11 year old Lincoln's mother Abby Rivera told The New York Times, "Now it's like a status symbol - they all want it." She likened a boy's love for luxury cologne to a girl's obsession with high-end skincare products.

This shift in consumer interest is injecting new vitality into the fragrance market, and brands are seizing this opportunity to launch more attractive products.

Fashion brand Rabane is expanding its influence in the field of luxury fragrance, and launched eight new perfume in September 2024 as part of La Collection Rabane series. The series draws inspiration from precious raw materials such as inspiring wood and golden amber, and the brand describes it as an "uncompromising and exquisite fragrance designed to inspire and attract the next generation

British brand Molton Brown, known for its premium fragrance hand and body care series, is adjusting its strategy to boost sales by placing fragrances at the core. In August 2024, the brand launched the Artists of Note series, reviving three popular perfume: Re charge Black Pepper, Rose Dunes and Coastal Cypress&Sea Fennel, each priced at $180.

Fendi also participated in this exquisite fragrance feast, and launched seven perfume inspired by the Fendi family and their travel, each priced at $330. Balmain, through its newly launched Balmain Beauty brand, launched eight gender neutral luxury perfume for the first time, Les Equator de Balmain, which will be launched in August 2024.

58. Back to School Beauty: The new academic year brings new opportunities for beauty

As students prepare for the new academic year, beauty and personal care products have become popular items on the back to school shopping list. Brands are taking advantage of this seasonal demand by offering student discounts, bundled sales, and products targeting young consumers.

The back to school season is now an iconic shopping moment: American youth culture critic Casey Lewis calls it the 'Super Bowl of Generation Z.'.

Once, this word meant rushing to buy new stationery and clothes for 'growing up', but today's teenagers and young adults treat this moment with greater respect, investing in new technologies, fashion, and crucially, beauty.

In September 2024, Dazed Digital reported an upward trend, seeing American girls hiring professional makeup artists to prepare for their first day back to school.

On TikTok, students have been sharing their daily routines, some of which include waking up at 4am to start preparing.

Beauty salons and spas now offer back to school facial treatments, and (unconfirmed) reports have even appeared on social media claiming that kindergarten children wear fake nails.

As we observed in the 'Future 100:2024' report, the Alpha generation is far ahead of their predecessors in skincare routines. As they age, their complexity in beauty becomes equally apparent.

In the summer of 2023, 469000 TikTok videos used the # backtoschool hashtag; By July 2024, this number has increased to 2.5 million, and as of January 2025, the # backtoschool content on TikTok has reached 3.4 million posts, demonstrating its immense appeal. This platform has become a central hub for students, parents, and brands to share important content related to schools, from shopping to beauty and style tips.

Generation Z is also turning to Pinterest for style, decoration, and beauty inspiration as they prepare for their school year. The search volume for terms such as "back to school nails" on Pinterest has surged by 50% year-on-year. Beauty brands like L'Oreal have partnered with Pinterest to create dedicated back to school beauty pages that directly promote their products to this actively engaged audience.

For the back to school season of 2025, beauty essentials - especially those designed for quick and immediate use - are becoming essential items. Popular products include mini deodorant, ball perfume and moisturizing lip gloss. Other essential items include hair care products that help prevent frizz and increase shine, skincare products that maintain healthy skin and prevent acne, and easy to apply and long-lasting cosmetics. Nail care tools also play an important role.

Innovation opportunities

Ultimately, brands that successfully connect with Generation Z through platforms such as TikTok and Pinterest - and align with their personalized and socially relevant values - will occupy a significant share of the back to school market. As students search for products that express their personalities and enhance their daily lives, these platforms and brand collaborations will be crucial in shaping the back to school landscape in 2025 and beyond.

59. Super Spa Center: A New Era of Luxury Upgrade and Health Investment!

Luxury upgrades and significant investments are driving the multi billion dollar global spa industry to new heights. From luxury resorts in the United Arab Emirates to high-end health clubs in London, spa centers are redefining the experience of health and relaxation through innovative design and personalized services.

According to reports, Wynn Al Marjan Island in the United Arab Emirates has hired architect Lauren Rottet to design the 'Ultimate Luxury Spa Experience', which is expected to open in 2027. Rottet was inspired by the Manus x Machina exhibition at the Metropolitan Museum of Art, which explores the connection between handmade and machine manufacturing. Her other projects include Surrey at the Corinthia Hotel in New York, which features the Sisley Paris spa center and will open at the end of 2024; And Guerlain Spa in Belmond Cap Juluca, which will open in July 2024.

In Scotland, the family owned hotel group SimpsInns announced a £ 3 million (approximately $3.8 million) investment to open a sea view spa at the Waterside Hotel in Ayrshire, expected to open in 2025. Si! Spa will offer a range of health treatments, saunas, steam rooms, outdoor hydraulic pools, and relaxation spaces to create a comprehensive health experience for guests.

The Grey Wolfe Health Space in London opened in 2021, initially adopting a pay per use model and transitioning to a private membership club in 2024, aimed at promoting long-term health journeys rather than one-time experiences. Founder Sarah Jones St John said, "Health should be about planning and personalization, not just simple transactions. We are committed to providing immersive health experiences that support members' lifestyles, stages, and personalities

The Surrenne Luxury Health Club in London will open in April 2024, offering an annual membership fee of £ 10000 (approximately $12550) plus a membership fee of £ 5000 (approximately $6000). Surrenne describes membership as "an investment in overall health and an exploration of infinite miracles." This philosophy is consistent with VML's data, which shows that 83% of people believe beauty is about inner health rather than appearance.

According to Grand View Research's analysis, the value of the global spa market is expected to be slightly above $207 billion by 2025, with a compound annual growth rate of 13.2% from 2024 to 2030. This growth has driven the luxury upgrade of the spa center to better differentiate services and attract high-end customers.

Innovation opportunities

As more and more people value their health, spa centers are also upgrading, providing the most advanced equipment, treatments, and more services.

60. Scalp Health: Density Becomes a New Focus in Hair Care

With consumers' increasing concern for health, scalp health and hair density are becoming core issues in the field of hair care.

According to Google Trends data, the search volume for "hair density" has steadily doubled over the past five years and reached its peak by the end of 2024. Hair growth products, once seen as niche demands, are now making a strong comeback in the market, with professional brands and beauty giants launching innovative products to meet this growing demand.

Factors that promote the revival of scalp health.

Stress is an important factor leading to hair loss and thinning. According to Ipsos data from 2024, two-thirds of people worldwide report that stress affects their daily lives, which in turn has a negative impact on their hair health.

The widespread use of drugs such as Ozempic is known to cause thinning of hair, which has also driven consumer demand for hair care products.

Hormonal changes in menopausal women are another key factor leading to thinning hair. This group has long been underserved in the hair care market, but they are highly engaged and willing to invest in effective solutions.

Medihair's research shows that 85% of men and 33% of women will face hair loss issues, highlighting the importance of developing targeted solutions for a wide audience. For example:

Beyonc é's hair care brands, such as C é cred and Coco&Eve, are leading this trend. C é cred's Restoring Hair and Edge Drops products aim to increase hair density by 1.5 times, while Coco&Eve's Tripeption Hair Density Serum promises a 214% growth.

The new brand Tara, launched in October 2024, also emphasizes scalp health and cleanliness, with effective ingredients to support hair vitality.

Dr. Bochuan, chief research scientist of OWH, said: "Hair loss is a problem puzzling both sexes. Revitalizing and repairing the scalp is very important because it is like another layer of skin and needs gentle treatment and protection." OWH's anti hair loss essence was launched in the Asia Pacific region in September 2023, focusing on the repair and protection of scalp health.

Innovation opportunities

This industry wide focus on density is not only consistent with beauty, but also with confidence and overall health, consolidating the new era of skin care in hair care.

100个词前瞻2025之美容篇（51-60）：算法美容、贴身防晒和返校美容