TEMU store opening observer
Share valuable cross-border information from Pinduoduo! Announce the entry and practical operation of Temu platform!
April 28, 2024 10:33
Temu accounts for 17% of the retail market share in the United States
According to foreign media reports, TEMU has a 17% share of the US retail market, approaching industry giant Amazon.
As a shopping application, TEMU not only ranks first in Apple App Store, but also surpasses traditional American retailers including Amazon, Target and Wal Mart. In the current inflationary environment in the United States, consumers are becoming more price sensitive, and TEMU has attracted a large number of consumers seeking cost-effectiveness with its low prices.
In addition, TEMU has also laid out its fast delivery advantages for Amazon by providing local warehouse services to the American seller market, significantly reducing delivery time and further improving consumer experience. The rise of TEMU undoubtedly has brought an impact to the traditional retail industry in the United States. Retailers with a low price strategy, such as 99 Cents Only Strores and Dollar Tree, are facing varying degrees of pressure, and some stores are forced to close. This reflects that in the current retail market environment, a simple low price strategy can no longer meet the needs of most consumers, and TEMU has changed this pattern with its comprehensive advantages.
It is reported that due to the limitations of non semi custodial delivery time and product packaging, TEMU will focus on semi custodial delivery in 2024 to complete the improvement of pallets, and provide targeted support and subsidies. Want to learn more about TEMU semi custody related dividends and policies? Welcome to register for the TEMU official and Hugo joint TEMU boss meeting on April 29th in Xiamen, where you will have a 1V1 Q&A session with the official! Click to register
(Source: TEMU store opening)
The above content is the author's personal opinion and does not represent Hugo's cross-border stance! This article is reproduced with the authorization of the original author. Reproduction requires the authorization and consent of the original author.
杀疯了！Temu占美国17%零售市场份额，直逼亚马逊!
分享有价值的拼多多跨境信息！发布Temu平台入驻、实操运营干货！
2024-04-28 10:33
Temu占美国17%零售市场份额
据外媒报道，TEMU已占美国零售市场17%的份额，直逼行业巨头亚马逊。
作为一款购物应用，TEMU不仅在苹果应用商店中居于首位，更超越了包括亚马逊、塔吉特和沃尔玛等在内的美国传统零售商。在当前美国通胀环境下，消费者对价格敏感度提高，TEMU以其低廉的价格吸引了大量寻求性价比的消费者。
此外，TEMU还针对亚马逊的快速配送优势进行了布局，通过向美国卖家市场提供本地仓库服务，大幅缩短了配送时间，进一步提升了消费者体验，TEMU的崛起无疑给美国传统零售业带来了冲击，以低价策略为主的零售商，如99 Cents Only Strores和Dollar Tree等，都面临了不同程度的压力，部分门店被迫关闭，这反映出在当前的零售市场环境下，单纯的低价策略，已无法满足大部分消费者的需求，而TEMU则以其综合优势，改变了这一格局。
据悉，因非半托管时效及商品包装的局限性，2024年TEMU将会把半托管作为重点来完成货盘的完善，并给予定向扶持及补贴。想了解更多TEMU半托管相关红利及政策？欢迎报名参加TEMU官方和雨果4月29日在厦门联合举办的TEMU老板见面会，在现场与官方进行1V1答疑！→点击报名
（来源：TEMU开店）
以上内容属作者个人观点，不代表雨果跨境立场！本文经原作者授权转载，转载需经原作者授权同意。
