Please let me be your 'fourth type' friend
Please let me be your 'fourth type' friend
Liu Run, the main creative team
December 20, 2024 08:30 Shanghai
△ Runmi Creation Annual Limited Edition New Year Gift Box
What is the 'fourth category' of friends?
This may start with the first annual speech on the power of evolution four years ago.
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In 2021, it was our first annual speech on the power of evolution. After the speech, many people asked me:
Mr. Run, how did you organize such a large-scale event? Moreover, it's the first time we've done it.
I said, you may not believe it, I actually didn't do anything.
This is my first time giving an annual speech and I have no experience at all. It was all thanks to Runmi's own team and a large number of external partners' mutual trust and sincere cooperation that we were able to successfully complete this delivery.
The only thing I did, and the most correct thing, was to choose to work with the right team.
As for me, I am only responsible for writing speeches in seclusion without caring.
After the speech, I initiated a project review meeting and said to my colleagues in the company:
Today, I would like to share with you my understanding of "trust" and "one's own people".
Don't underestimate these words, there are actually many things hidden behind them.
Without a deep understanding of these words, it is easy to quietly lose the trust of customers and lose projects in a confused manner.
In your twenties, it's okay if you don't understand. You're still young and have a chance.
After the age of over 30, I still don't understand and often stumble, hitting walls everywhere and missing out on many opportunities.
So, what is trust?
In my opinion, trust between people can be divided into four levels.
I will speak one by one.
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The first level of trust is' trusting the other person's ability '.
Leave this matter to someone else to worry about. Leave it to him, with experience, methods, and resources. He can do it well.
The second level of trust is' trusting the other party's will '.
Although he could take half a step back, he insisted on taking one step forward.
The willingness to do things to the best, even to the extreme, can earn a higher level of trust.
For example, for the annual speech, I need to go to the venue in advance and have a chat with one of my partners.
But after chatting for a few words, I decided not to cooperate with this company. So we changed our partner.
Why?
On site, the other party had a good attitude and a high degree of obedience. Obey every word and respond to every request.
Whatever you explain, the other party quickly writes it down in their notebook, and you can clearly perceive their seriousness, responsibility, and extreme cooperation.
What went wrong exactly?
Because of this cooperation, I feel very scared.
We are giving our first annual speech and have no experience at all.
If every request I make is warmly answered by the other party:
OK， Just do it, I can do it without thinking, I promise with all my heart, but I'm not at ease.
Let me give you an example.
Two young men were sent to the market to purchase potatoes.
The boss asked the first young man, are there potatoes in the market?
The first young man came back and said, 'Yes.'.
The boss asked again: How many are on sale? The young man quickly ran back and asked.
After returning, the young man said: there are 10.
The boss asked again: What is the average price? Why don't you inquire?
The young man is very aggrieved. When you assigned the task, you didn't let me inquire about the price! I had to hurry back again.
And what about the second young man?
The young man not only completed the task of exploring the market for potato sources, but also reported in detail on prices, competitors, potato suppliers, and even came up with a mutually beneficial and win-win solution for possible cooperation between the two parties
If it were you, which young man would you choose?
Every time a customer raises a question, it is often just a "consultation" and "suggestion", not a "request".
Taking the example of setting up execution cooperation in a speech venue, the ability to be trusted should be as follows:
Is that corner of the conference venue blocking the audience's view? Do we need to remove some chairs?
This place does need to remove some chairs, so that the audience's view will be wider.
However, adjusting the angle of the screen in that area cannot solve the problem, and the entire screen may need to be replaced.
We have encountered this kind of problem before, and there are usually two solutions. What are the advantages and disadvantages of solution A and solution B, and what are the costs of these two solutions
Do you recommend using A or B?
Based on our experience, using Plan B is the best option.
Okay, then I'll listen to you.
Oh, by the way, there are some other questions that you may have thought of before, but I still have to tell you.
The conference needs to follow up on many details, and there are a dozen or so of them that we must focus on.
Um, um, okay.
Don't worry about communicating with such people.
You can deeply feel the other person's willingness and professional ability from their attitude and suggestions.
When we talk about service quality, many times people think that the so-called service quality is politeness, unconditional obedience for this cooperation, and even "groveling" accommodation.
This is actually a manifestation of the lack of confidence among the cooperating parties.
To gain trust, one needs a professional attitude and professional abilities.
Treat customers as equal individuals, even in your professional field where your professional abilities are superior to those of customers, so you will not excessively accommodate customers.
Having confidence is the key to conveying a sense of security to customers, because consumption is not only about the need for "things", but also about the satisfaction of "feelings".
What customers want is a solution, not a 'simple result response', let alone a 'closed answer'.
The ability to be trusted should be to provide an open, systematic, and diverse set of systematic solutions when facing problems.
However, achieving these alone is not enough.
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The third level of trust is trusting the goodwill of the other party.
Goodwill is different from intention, intention is for things, goodwill is for people.
What's the difference?
'Willingness' means that when I entrust something to the other party, they can fulfill their duties and responsibilities.
Goodwill "means I dare not believe that in this matter, you will consider my" interests ".
The consideration of "interests" can also be divided into several levels:
The first is that the other party will consider your own interests without harming them.
The second is that when there is a conflict of interest between two people, the other party will still stand firm and defend your interests.
The third is that even if it doesn't harm his interests, he will harm yours.
Such people only have their own goals in mind and use all their own and others' resources to achieve them.
If others benefit at the same time, they are happy to see their success; If others suffer losses as a result, there is no control.
My own interests are the only goal, let everything else take its course.
So, what does it mean to trust the other person's goodwill?
Some people have the ability and willingness, but they have their own agenda in their hearts.
This agenda is not driven by good intentions. You always have to be wary of risks.
However, there are still some people who dare to give their back to you.
Do you believe that among all his agenda, he definitely didn't stab you.
Even, it will help you block sudden risks.
Believing in kindness means believing that the other person will never harm you, even if they do something difficult for you to understand or create a bad situation, and the result really hurts you.
You are willing to believe that this is definitely not intentional by the other party.
Even if there are conflicts and frictions within the team, I still firmly choose to stand on the side of goodwill, believing that the other party is not malicious.
This is trusting the goodwill of the other party.
At this point, it has risen to intermediate trust, and although there are still some friction and resistance in the cooperation, most of the links have been smooth.
Only a little bit away from the highest level of trust.
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The fourth level of trust is the highest level of trust, which means trusting the other party's goodwill towards you, and I believe that you also believe in me.
This sounds like a tongue twister.
The meaning is that you are not afraid of being misunderstood.
You can do anything and say anything without worrying about being suspected or misunderstood by the other party.
Because you believe, and the other party absolutely believes in your kindness.
In this way, you don't need packaging or explanation. Talking about things is very efficient.
This is what is called:
It's one of our own people.
Some people also call their own people brothers and comrades in arms.
How can I find my own people?
Carrying guns together, fighting together.
After a series of difficult battles, you will know who your own people are.
Because in difficult project battles, no matter how well prepared, all the backs will still be exposed.
At this moment, looking back, the person standing behind you is your own person.
Because of trust, we can be honest with each other.
Because of trust, I dare to show my vulnerability to the team.
Because of trust, I can let go of my worries and charge forward with peace of mind.
Because we are our own people, we dare to entrust our backs to the other party with peace of mind.
