2025 Amazon Beauty Category Selection Recommendations

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2024-12-03 18:06

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The focus of the three mature website categories varies greatly, and choosing the right product is crucial

[Key Points]

1、 North American consumers prefer beauty equipment products, and makeup products are blooming everywhere

2、 Japanese consumers are concerned about body fragrance products, and skincare products are quite popular

3、 European consumers pay attention to hair care/styling products, and the popularity of bathroom products is increasing

In the new economic environment, consumers are striving to find a balance between "pragmatism" and "rewarding themselves", trying to accurately select products from different price points within a limited budget. Consumers exhibit a clear "dual nature" in their purchasing behavior, purchasing both electric beauty devices priced over $100 and makeup brushes priced below $10, giving rise to a trend of consumer polarization.

Consumers are increasingly valuing the functionality and efficacy of products, and are more inclined to make purchasing decisions based on actual effects rather than surface characteristics. Higher transparency of product information helps consumers make informed choices. This article will provide recommendations for selecting beauty products on Amazon's North American, Japanese, and European sites for sellers' reference. 2025 global store opening season, connect globally, win the opportunity to go global, click here to get the latest store opening policies and insights into overseas market opportunities

1、 North American consumers prefer beauty equipment products, and makeup products are blooming everywhere

1. Large market size

·Light Hair Removal Devices IPL Phototherapy Hair Removal Device

·Hair Dryer high-speed hair dryer

·Hot Hair Brushes electric straight hair comb

·Facial Streamer Facial Beauty Device

·WomensBikini Trimmers Women's Electric Bikini Shaver

·Beard Trimmers Men's Shaver

·Face Highlights: Facial Highlights

·Eye Liners Color, Metallic, Polarized eyeliner

·Self tanner beauty products

2. Rapid development growth rate

·Hair Treatment Oils hair care essential oils

·Eye Anti Aging Devices

·Facial Cleansing Washes Men's Skincare and Cleaning Products

·Press On False Nails Complex Hand drawn Wearing Armor

·False Eyelashes come with adhesive false eyelashes

·Face Blushes Liquid powder blusher

·Refillable Cosmetic Spray Bottles Set

·Cosmetic Bags with Mirrors Multi functional Makeup Bag

·Body Brushes Bath Massage Body Brush

2、 Japanese consumers are concerned about body fragrance products, and skincare products are quite popular

1. Large market size

·Eight speed hair dryer

·Ha アプラシ Hair Comb

·Fri エイパウウ - loose powder

·Facial mask

·Kulei ンジングオイル Makeup remover oil

·Sweating Deodorizer

·オ - ド バ ル フ ア ム EDP light essence

·オ - ド ト フ レ EDT eau de toilette

2. Rapid development growth rate

·Lip Makeup

·Makeup sponge and powder puff for Meiku

·チ - ク powder blusher kit, liquid powder blusher

·Ha Ma Su Kou Hair Mask

·リップクリリムリップバムムムッㄴムムムムムムッㄴムムムム125

·ャイアイプ - Setting Products

·Deodorizer Deodorizer

·ア イ ラ イ ナ - eyeliner

3、 European consumers pay attention to hair care/styling, and the popularity of bathroom products is increasing

1. Large market size

·Make Up Finishers Makeup Products

·Hair Sprays hair styling products

·Face Highlights: Facial Highlights

·Facial Streamer Facial Beauty Device

·Womens Bikini Trimmers Women's Electric Bikini Shaver

·Astringents&Toners Natural Ingredients, Herbal Toner

·Hot Air Stylers Multi functional Curler

·Hair Dryer high-speed hair dryer

·Powder blusher

2. Rapid development growth rate

·Body Brushes

·Bath Pillows

·Shower Caps shower cap

·Hair Oils hair care essential oils

·Root Lifting Powder Hair Styling Products

·Cosmetic Organizers cosmetic storage box

·Face Toning Devices beauty device

·False Lashe comes with sticky false eyelashes

·Nail Tips for wearing armor

*The product recommendation in this article comes from the "Amazon Consumer Category Guide"

Cover image source: Tuchong Creative

(Source: Amazon 8pm)

The above content only represents the author's own views and does not represent Hugo's cross-border stance! If you have any questions about the content, copyright or other issues of the work, please contact Hugo Cross border within 30 days after the work is published.

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2024-12-03 18:06