Source: iResearch Consulting 2024/4/30 11:09:53

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Chart: 68

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Report Introduction

The report first focuses on analyzing the driving factors of the overseas small home appliance market, including household housing, inflation, changes in work scenarios, technological innovation, and channel changes, to analyze the differential changes in the overseas market. At the same time, further focusing on the markets of the United States, Germany, the United Kingdom, and Indonesia, analyzing their consumer group characteristics, retail channel characteristics, marketing channel status, and segmented category distribution, in order to further gain insight into the characteristics and trends of small home appliance markets in various countries and regions. It is worth noting that there are strong differences in the current channel characteristics among different countries, and based on different lifestyle habits and cultural backgrounds, the demand for different categories of small household appliances also varies greatly. Finally, analyze the key development directions of the overseas small home appliance market from three main directions: product innovation, user segmentation, and brand localization.

catalogue

abstract

Overview of Overseas Small Home Appliance Market

1.1 Typical driving factors of overseas markets: household housing factors

1.2 Typical driving factors of overseas markets: economic cycle factors

1.3 Typical driving factors of overseas markets: work scenario factors

1.4 Typical driving factors of overseas markets: technological innovation factors

1.5 Typical driving factors of overseas markets: channel turnover factors

2. Market research in key overseas countries

2.1 Current situation of consumer groups in the US market

2.2 Current Status of US Market Channels

2.3 Current Marketing Situation in the United States

2.4 Current Status of Segmented Categories in the US Market

2.5 Current situation of consumer groups in the UK/Germany market

2.6 Current Status of UK/German Market Channels

2.7 Marketing Status in the UK/Germany

2.8 Current Status of Segmented Categories in the UK/Germany Market

2.9 Current situation of consumer groups in the Indonesian market

2.10 Current Status of Indonesian Market Channels

2.11 Current Marketing Situation in Indonesia

2.12 Current Status of Segmented Categories in the Indonesian Market

Case Study of 3 Key Overseas Enterprises

3.1 SharkNinja: High Growth Five Star Small Home Appliance Brand Merchant

3.2 Delon Group of Italy: 1+N Long Term Brand Matrix

3.3 SEB Group in France: Expansion and Acquisition of Home Equipment Group

4. Development direction of overseas small home appliance market

4.1 Product Innovation - Accelerated Iteration of New Categories and Features

4.2 User Stratification - Product Line Specialization Expands Niche

4.3 Brand localization - targeted and orderly improvement of resource allocation

Chart Table of Contents

Figure 1-1 Comparison of Global Household Area Ratio/Sales Ratio of Small and Medium Household Appliances from 2013 to 2023

Figure 1-2 Comparison of Global Inflation Rate/Small Appliance Sales Growth Rate from 2012 to 2023

Figure 1-3 Distribution Structure of Office Scenarios in the United States from 2020 to 2022

Figure 1-4: Number of remote workers in Spain from 2015 to 2023

Figure 1-5 Distribution of expected days of remote work in France in 2022

Figure 1-6: Number of remote office workers in South Korea from 2015 to 2023

Figure 1-7 Distribution of Registered Patents in the Global Home Appliance Market from 2015 to 2023

Figure 1-8 Distribution of Registered Patents in the Global Small Home Appliance Market from 2015 to 2023

Figure 1-9 Distribution of "Asia Pacific" Channels in the Small Home Appliance Market from 2016 to 2023

Figure 1-10 Distribution of channels in the "North American region" of the small home appliance market from 2016 to 2023

Figure 1-11 Distribution of "Western Europe" Channels in the Small Home Appliance Market from 2016 to 2023

Figure 1-12 Distribution of "Latin American" channels in the small home appliance market from 2016 to 2023

Figure 2-1 Distribution of Household Housing Area in the United States from 2018 to 2023

Figure 2-2 Age distribution of online shopping users in the United States in 2023

Figure 2-3 Distribution of channels in the US small home appliance market from 2018 to 2023

Figure 2-4: Top 8 Domestic Online Retail Platforms in the United States in 2023

Figure 2-5 Top 8 offline retail platform shares in the United States in 2023

Figure 2-6: The proportion of total advertising duration types in the United States in 2023

Figure 2-7 Proportion of Generation Z Advertising Duration Types in the United States in 2023

Figure 2-8 Distribution of Social Media User Influence in the United States in 2023

Figure 2-9 Classification and proportion of small home appliance market size in the United States in 2023

Figure 2-10 Comparison of "Volume Price" Growth Rates of Small Home Appliance Segmentation Categories in the United States in 2023

Figure 2-11 Distribution of Household Housing Area in the UK from 2018 to 2023

Figure 2-12 Distribution of Household Housing Area in Germany from 2018 to 2023

Figure 2-13 Age distribution of new home buyers in the UK/Germany over the next 5 years

Figure 2-14 Distribution of channels in the UK small home appliance market from 2018 to 2023

Figure 2-15 Distribution of channels in the German small home appliance market from 2018 to 2023

Figure 2-16 Top 10 UK Retailers in 2023

Figure 2-17 Top 10 German Retailers in 2023

Figure 2-18 Distribution of Advertising Channels for New Life Consumers in the UK in 2022

Figure 2-19 Comparison of consumer acceptance of social media in the UK from 2021 to 2022

Figure 2-20 Comparison of year-on-year growth rate of advertising expenditure in Germany from 2022 to 2023

Figure 2-21 Age distribution of social media shoppers in Germany in 2022

Figure 2-22 Classification and proportion of small home appliance market size in the UK/Germany in 2023

Figure 2-23 Comparison of "Volume Price" Growth Rates of Small Home Appliance Segmentation Categories in the UK in 2023

Figure 2-24 Comparison of "Volume Price" Growth Rates of Small Home Appliance Segmentation Categories in Germany in 2023

Figure 2-25 Distribution of Household Housing Area in Indonesia from 2018 to 2023

Figure 2-26 Distribution of Household Size in Indonesia from 2018 to 2023

Figure 2-27 Gender differences in the impact of consumer category mentality in Indonesia in 2022

Figure 2-28 Distribution of channels in the Indonesian small home appliance market from 2018 to 2023

Figure 2-29 Distribution of offline channels in the Indonesian small home appliance market from 2018 to 2023

Figure 2-30 Top 10 offline chain retailers in Indonesia in 2022 (number of stores)

Figure 2-31 Distribution of online retail categories in Indonesia in 2022

Figure 2-32 Indonesian user media usage duration in Q3 2023 (hours/day)

Figure 2-33 Distribution of expenses in Indonesia's online marketing market in 2023

Figure 2-34 Distribution of expenses in Indonesia's online marketing market in 2023

Figure 2-35 Age distribution of social media users in Indonesia over the past year in February 2023

Figure 2-36 Main Impact Content of Indonesian Regulation No. 31 in 2023

Figure 2-37 Classification and proportion of small household appliance market size in Indonesia in 2023

Figure 2-38 Top 10 (10000 units) sales of TikTok small appliances in Indonesia from June 2023 to January 2024

Figure 3-1 Development History of SharkNinja Company in the United States

Figure 3-2 Business Model of SharkNinja Company in the United States

Figure 3-3 Share of SharkNinja's global revenue from 2020 to 2023

Figure 3-4 Share of SharkNinja's product revenue from 2020 to 2023

Figure 3-5: Core expense rates of SharkNinja Company from 2021 to 2023

Figure 3-6 Share of Top 3 Retailer Customers of SharkNinja Company in 2023

Figure 3-7: Number of US and global patents of SharkNinja in 2023

Figure 3-8 Development History and Revenue Milestones of Delong Group

Figure 3-9 Development History and Revenue Milestones of Delong Group

Figure 3-10: Revenue Structure of Delong Group in 2022

Figure 3-11: Revenue scale of Delong Group from 2021 to 2023

Figure 3-12 Global Revenue Distribution of Delong Group from 2021 to 2023

Figure 3-13 Development History and Revenue Milestones of SEB Group in France

Figure 3-14 Long term strategic framework of SEB Group in France

Figure 3-15: The proportion of global product revenue of SEB Group in 2023

Figure 3-16 2023 SEB Group's Consumer Products Global Regional Revenue Share

Figure 3-17 Proportion and Growth Rate of SEB Group's Consumer Product Channels in 2023

Figure 4-1 Distribution of Global Small Home Appliance Innovation Patent Types as of 2024

Figure 4-2 Characteristics of Global Small Home Appliance Product Innovation Grading

Figure 4-3 Optigill Brand Electric Oven Product Layering

Figure 4-4 User/Enterprise Perspective Product Layered Cycle Path

Figure 4-5 Global Brand Localization Resource Placement Direction

2024年海外小家电市场研究报告